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Comparing Apples to Apples or Apples to Orange: The Role of Mental Representation in Choice Difficulty

Cho, Euinice Kim - ; Khan, Uzma. Dhar, Ravi. - ;

Contrary to thr general view that decisison difficulty id a stable characteristic of specisific choice set is mentally represented..Printed Journal


Ketersediaan

Call NumberLocationAvailable
JMR5004PSB lt.dasar - Pascasarjana1
Penerbit: American Marketing Association
Edisi-
Subjekconstrual
choice difficulty
mental representation
choice satisfaction
mindsets
choice comparability
ISBN/ISSN222437
Klasifikasi-
Deskripsi Fisik-
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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