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Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Biltz Campaign
In this study, the authors develop an inexpensive method help firms assess the relative effectiveness of multiple advertising media..Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JMR5004 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | advertising elastisity media synergy multimedia advertising Type II Tobit model optimal budget allocation |
| ISBN/ISSN | 222437 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |