Gaya APA
Tellis, Gerard J., Chandy, Rajesh K. Thaivanich, Pattana. ().
Which ad works, when, where, and how often? Modeling the effects of direct television advertising .
:
.
Gaya Chicago
Tellis, Gerard J., Chandy, Rajesh K. Thaivanich, Pattana.
Which ad works, when, where, and how often? Modeling the effects of direct television advertising.
:
,
.
Text.
Gaya MLA
Tellis, Gerard J., Chandy, Rajesh K. Thaivanich, Pattana.
Which ad works, when, where, and how often? Modeling the effects of direct television advertising.
:
,
.
Text.
Gaya Turabian
Tellis, Gerard J., Chandy, Rajesh K. Thaivanich, Pattana.
Which ad works, when, where, and how often? Modeling the effects of direct television advertising.
:
,
.
Print.