Which ad works, when, where, and how often? Modeling the effects of direct telev...
Tellis, Gerard J. - , Chandy, Rajesh K. Thaivani...
im1730608
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PSB lt.dasar - Pascasarja...

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Which ad works, when, where, and how often? Modeling the effects of direct television advertising

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im1730608PSB lt.dasar - Pascasarjana1
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