Gaya APA
Lemon, Katherine N., Rust, Roland T., Zeithami, Valarie A.. ().
Return on marketing: using customer equity to focus marketing strategy .
:
.
Gaya Chicago
Lemon, Katherine N., Rust, Roland T., Zeithami, Valarie A..
Return on marketing: using customer equity to focus marketing strategy.
:
,
.
Text.
Gaya MLA
Lemon, Katherine N., Rust, Roland T., Zeithami, Valarie A..
Return on marketing: using customer equity to focus marketing strategy.
:
,
.
Text.
Gaya Turabian
Lemon, Katherine N., Rust, Roland T., Zeithami, Valarie A..
Return on marketing: using customer equity to focus marketing strategy.
:
,
.
Print.