An Examination of the "sustainable competitive advantage" concept: past, present...
Hoffman, Nicole P. - ,
Academy of Marketing Science ()
IM196A0623
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PSB lt.dasar - Pascasarja...

Text

An Examination of the "sustainable competitive advantage" concept: past, present, and future

Printed Journal. Bisa diakses pada http://www.amsreview.org/articles/hoffman04-2000.pdf

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IM196A0623PSB lt.dasar - Pascasarjana1
Penerbit: Academy of Marketing Science
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