Customer value, satisfaction, loyalty, and switching costs: an illustration from...
Shankar, Venkatesh - , Lam, Shun Yin - , Erramilli...
Academy of Marketing Science ()
IM196A0627
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PSB lt.dasar - Pascasarja...

Text

Customer value, satisfaction, loyalty, and switching costs: an illustration from a business-to-business service context

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IM196A0627PSB lt.dasar - Pascasarjana1
Penerbit: Academy of Marketing Science
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