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Customer value, satisfaction, loyalty, and switching costs: an illustration from a business-to-business service context

Shankar, Venkatesh - ; Lam, Shun Yin - ; Erramilli, M. Krishna - ; Murthy, Bvsan - ;

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Ketersediaan

Call NumberLocationAvailable
IM196A0627PSB lt.dasar - Pascasarjana1
Penerbit: Academy of Marketing Science
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