Text
Hong Kong consumers' evaluation in an airline crash: a path model analysis
An experimental study was conducted to investigate Hong Kong consumers' evaluation process in an airline crisis. Three hundred and eighty-five participants (123 men, 227 women, and 35 unidentified) participated in a 2 (causal attribution: internal and external) x 6 (crisis response: shifting the blame, minimization, no comment, compensation, corrective action, and apology) x 2 (crisis severity: severe and extremely severe) between-subject experimental design. Participants were measured on (a) perceived organizational responsibility for crisis, (b) impression toward the organization, (c) degree of trust in the organization, and (d) purchase intention. A path model depicting Hong Kong consumers' evaluation process in organizational crisis was derived. Theoretical and practical implications of the findings were discussed.Termasuk softcopy
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| IM1610702B | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : Lawrence Erlbaum Associates 2007 |
|---|---|
| Edisi | - |
| Subjek | Consumer behavior studies Aircraft accidents & safety |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | Hardcopy |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |