Gaya APA

Biswas, Dipayan, Biswas, Abhijit, Das, Neel. (2007). The Differential effects of celebrity and expert endorsements on consumer risk perceptions . : American Academy of Advertising.

Gaya Chicago

Biswas, Dipayan, Biswas, Abhijit, Das, Neel. The Differential effects of celebrity and expert endorsements on consumer risk perceptions. : American Academy of Advertising, 2007. Text.

Gaya MLA

Biswas, Dipayan, Biswas, Abhijit, Das, Neel. The Differential effects of celebrity and expert endorsements on consumer risk perceptions. : American Academy of Advertising, 2007. Text.

Gaya Turabian

Biswas, Dipayan, Biswas, Abhijit, Das, Neel. The Differential effects of celebrity and expert endorsements on consumer risk perceptions. : American Academy of Advertising, 2007. Print.