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The Role of Relational Knowledge Stores in Interfirm Partnering
Drawing on the notions of relational capabilities and absorptive capacity, the authors examine the effects of interactional, functional, and environmental knowledge stores on relationship quality and relationship portfolio effectiveness. Relational capability involves a firm's learned ways of behaving in its interfirm relationships (IRs), including procedures and policies in IR management. To develop knowledge stores for the socially complex and deeply embedded routines that constitute relational capability, firms actively engage in learning at the organizational level. Despite their advantages, not all IRs can or should be close and collaborative; certain relationships simply may not merit the resources required to maintain them, "partner" firms may prefer arm's-length arrangements, or transaction characteristics may make market governance more effective. The results suggest that the knowledge stores affect the outcome variables differently and that the effects vary by levels of industry turbulence. Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JM6803 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | Chicago, IL: American Marketing Association 2004 |
|---|---|
| Edisi | Vol. 68, No. 3, Jul., 2004 |
| Subjek | Relationship marketing Regression analysis Social responsibility Knowledge management Organizational learning Hypotheses studies Professional relationships |
| ISBN/ISSN | 0022-2429 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 16 p. |
| Info Detail Spesifik | Journal of Marketing |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |