No image available for this title

Text

Market-based assets and shareholder value: a framework for analysis

A study develops a conceptual framework of the marketing-finance interface and discuses its implications for the theory and practice of marketing. The framework proposes that marketing is concerned with the task of developing and managing market-based assets, or assets that arise from the commingling of the firm with entities in its external environment. Examples of market-based assets include customers relationships, channel relationships and partner relationships. Market-based assets, in turn increase shareholder value by accelerating and enhancing cash flows, lowering the volatility and vulnerability of cash flows and increasing the residual value of cash flows.Hardcopy

Ketersediaan

Call NumberLocationAvailable
IM1700507PSB lt.dasar - Pascasarjana1
Penerbit American Marketing Association.,
Edisi -
Subjek Marketing
Marketing management
Corporate finance
Valuation
Asset management
Shareholders equity
studies
Effects
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik -
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
Lampiran Berkas Tidak Ada Data