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Market-based assets and shareholder value: a framework for analysis
A study develops a conceptual framework of the marketing-finance interface and discuses its implications for the theory and practice of marketing. The framework proposes that marketing is concerned with the task of developing and managing market-based assets, or assets that arise from the commingling of the firm with entities in its external environment. Examples of market-based assets include customers relationships, channel relationships and partner relationships. Market-based assets, in turn increase shareholder value by accelerating and enhancing cash flows, lowering the volatility and vulnerability of cash flows and increasing the residual value of cash flows.Hardcopy
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| IM1700507 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | Marketing Marketing management Corporate finance Valuation Asset management Shareholders equity studies Effects |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |