Gaya APA
Lehmann, Donald R., Neslin, Scott A., Ailawadi, Kusum L.. ().
Revenue premium as an outcome measure of brand equity .
:
The American Marketing Association.
Gaya Chicago
Lehmann, Donald R., Neslin, Scott A., Ailawadi, Kusum L..
Revenue premium as an outcome measure of brand equity.
:
The American Marketing Association,
.
Text.
Gaya MLA
Lehmann, Donald R., Neslin, Scott A., Ailawadi, Kusum L..
Revenue premium as an outcome measure of brand equity.
:
The American Marketing Association,
.
Text.
Gaya Turabian
Lehmann, Donald R., Neslin, Scott A., Ailawadi, Kusum L..
Revenue premium as an outcome measure of brand equity.
:
The American Marketing Association,
.
Print.