Gaya APA

Lehmann, Donald R., Neslin, Scott A., Ailawadi, Kusum L.. (). Revenue premium as an outcome measure of brand equity . : The American Marketing Association.

Gaya Chicago

Lehmann, Donald R., Neslin, Scott A., Ailawadi, Kusum L.. Revenue premium as an outcome measure of brand equity. : The American Marketing Association, . Text.

Gaya MLA

Lehmann, Donald R., Neslin, Scott A., Ailawadi, Kusum L.. Revenue premium as an outcome measure of brand equity. : The American Marketing Association, . Text.

Gaya Turabian

Lehmann, Donald R., Neslin, Scott A., Ailawadi, Kusum L.. Revenue premium as an outcome measure of brand equity. : The American Marketing Association, . Print.