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Coca-Cola's new vending machine (A): pricing to capture value, or not?
Chairman and CEO M. Douglas Ivester stumbles when he tells a Brazilian newsmagazine about a new Coke vending machine that can automatically raise prices in hot weather. Reaction around the world is swift and negative..Printed journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| IMCS 9-500-068 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : Harvard Business School Publishing |
|---|---|
| Edisi | - |
| Subjek | Brands Product development Marketing strategy Globalization Pricing Strategy Beverages Public relations. |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |