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Image of Marketing strategy and competitive positioning 7 edition

Text

Marketing strategy and competitive positioning 7 edition

Hooley, Graham - ; Lee, Nick - ; Nicoulaud, Brigitte - ; Rudd, John M - ;

Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns.

The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.


Ketersediaan

Call NumberLocationAvailable
658 802 MARPSB lt.1 - B. Wajib3
PenerbitHarlow: Pearson Education 2020
Edisi7
SubjekTarget marketing ; Marketing - management
ISBN/ISSN9781292276540
Klasifikasi658 802
Deskripsi Fisikxxiii, 594 p. : ill. ; 26,5 cm.
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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