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Consumer behavior 12th ed
Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 658.834 2 SCH c | PSB lt.1 - B. Wajib | 7 |
| Penerbit | Harlow: Pearson Education 2019 |
|---|---|
| Edisi | 12 |
| Subjek | Consumer behavior |
| ISBN/ISSN | 9781292269245 |
| Klasifikasi | 658.834 2 |
| Deskripsi Fisik | 508 p. : ill. ; 28 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |