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Consumer behavior : buying, having, and being 13 th ed
For consumer behavior courses.
Beyond consumer behavior: How buying habits shape identity A #1 best-selling text for consumer behavior courses, Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 658 834 2 SOL c | PSB lt.dasar - Pascasarjana | 0 |
| Penerbit | Harlow: Pearson Education 2020 |
|---|---|
| Edisi | 13 |
| Subjek | Consumer behavior |
| ISBN/ISSN | 9781292318103 |
| Klasifikasi | 658 834 2 |
| Deskripsi Fisik | 640 p. : ill. ; 28 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |