Text
Microeconomics 9th ed
For students who care about how the world works, microeconomics is prob-ably the most relevant, interesting, and important subject they can study.(Macroeconomics is the second-most important subject.) A good graspo microeconomics is vital or managerial decision making, or designing andunderstanding public policy, and, more generally, or appreciating how a mod-ern economy unctions. In act, even understanding the news each day otenrequires knowledge o microeconomics.We wrote this book,
Microeconomics
, because we believe that students need to be exposed to the new topics that have come to play a central role in microeco-nomics over the years—topics such as game theory and competitive strategy, theroles o uncertainty and inormation, and the analysis o pricing by rms withmarket power. We also elt that students need to be shown how microeconomicscan help us to understand what goes on in the world and how it can be used asa practical tool or decision making. Microeconomics is an exciting and dynamicsubject, but students need to be given an appreciation o its relevance and use-ulness. They want and need a good understanding o how microeconomics canactually be used outside the classroom.To respond to these needs, the ninth edition o
Microeconomics
provides atreatment o microeconomic theory that stresses its relevance and applicationto both managerial and public policy decision making. This applied emphasisis accomplished by including examples that cover such topics as the analysis odemand, cost, and market eciency; the design o pricing strategies; investmentand production decisions; and public policy analysis. Because o the importancethat we attach to these examples, they are included in the fow o the text. (Acomplete list is included on the endpapers inside the ront cover.)The coverage in this edition o
Microeconomics
incorporates the dramatic chang-es that have occurred in the eld in recent years. There has been growing interestin game theory and the strategic interactions o rms (Chapters 12 and 13), inthe role and implications o uncertainty and asymmetric inormation (Chapters 5and 17), in the pricing strategies o rms with market power (Chapters 10 and 11),in the design o policies to deal eciently with externalities such as environmentalpollution (Chapter 18), and in behavioral economics (Chapter 19).That the coverage in
Microeconomics
is comprehensive and up to date doesnot mean that it is “advanced” or dicult. We have worked hard to make theexposition clear and accessible as well as lively and engaging. We believe thatthe study o microeconomics should be enjoyable and stimulating. We hope thatour book refects this belie. Except or appendices and ootnotes,
Microeconom-ics
uses no calculus. As a result, it should be suitable or students with a broadrange o backgrounds. (Those sections that are more demanding are markedwith an asterisk and can be easily omitted.)
Call Number | Location | Available |
---|---|---|
338 5 PIN m | PSB lt.dasar - Pascasarjana | 0 |
Penerbit | Harlow Pearson Education., 2018 |
---|---|
Edisi | 9 |
Subjek | Microeconomics |
ISBN/ISSN | 9781292213316 |
Klasifikasi | 338 5 |
Deskripsi Fisik | 781 p. : ill. ; 25,5 cm. |
Info Detail Spesifik | - |
Other Version/Related | Tidak tersedia versi lain |
Lampiran Berkas | Tidak Ada Data |