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Strategic management
The market for strategy texts can be broadly separated into two overarching categories: traditional application-based and research-based. Traditional application-based strategy books represent the first-generation texts with first editions published in the 1980s. The research-based strategy books represent the second-generation texts with first editions published in the 1990s. I wrote this text to address a needed new category—a third generation of strategy content that combines into one the student-accessible, application-oriented frameworks of the first-generation texts with the research-based frameworks of the second-generation texts. The market response to this unique approach to teaching and studying strategy continues to be overwhelmingly enthusiastic.
To facilitate an enjoyable and refreshing reading experience that enhances student learning and retention, I synthesize and integrate strategy frameworks, empirical research, and practical applications with current real-world examples. This approach and emphasis on real-world examples offers students a learning experience that uniquely combines rigor and relevance. As John Media of the University of Washington’s School of Medicine and lifelong researcher on how the mind organizes information explains:
How does one communicate meaning in such a fashion that learning is improved? A simple trick involves the liberal use of relevant real-world examples, thus peppering main learning points with meaningful experiences. . . . Numerous studies show this works. . . . The greater the number of examples . . . the more likely the students were to remember the information. It’s best to use real-world situations familiar to the learner. . . . Examples work because they take advantage of the brain’s natural predilection for pattern matching. Information is more readily processed if it can be immediately associated with information already present in the brain. We compare the two inputs, looking for similarities and differences as we encode the new information. Providing examples is the cognitive equivalent of adding more handles to the door. [The more handles one creates at the moment of learning, the more likely the information can be accessed at a later date.] Providing examples makes the information more elaborative, more complex, better encoded, and therefore better learned.*
Strategic Management brings conceptual frameworks to life via examples that cover products and services from companies with which students are familiar, such as Facebook, Amazon, Google, Tesla, Starbucks, Apple, McDonald’s, Nike, Disney, Airbnb, and Uber. Liberal use of such examples aids in making strategy relevant to students’ lives and helps them internalize strategy concepts and frameworks. Integrating current examples with modern strategy thinking, I prepare students with the foundation they need to understand how companies gain and sustain competitive advantage. I also develop students’ skills to become successful leaders capable of making well-reasoned strategic decisions in a turbulent 21st century.
I’m pleased to introduce the new 5th edition of Strategic Management. My distinctive approach to teaching strategy not only offers students a unique learning experience that combines theory and practice, but also provides tight linkages between concepts and cases. In this new 5th edition, I build upon the unique strengths of this product, and continue to add improvements based upon hundreds of insightful reviews and important feedback from professors, students, and working professionals. The hallmark features of this text continue to be:
■ Student engagement via practical and relevant application of strategy concepts using a holistic Analysis, Formulation, and Implementation (AFI) Strategy Framework.
■ Synthesis and integration of empirical research and practical applications combined with relevant strategy material to focus on “What is important?” for the student and “Why is it important?”Page xv
■ Strong emphasis on diversity and inclusion by featuring a wide range of strategic leaders from different backgrounds and fields, not just in business, but also in entertainment, professional sports, and so forth.
■ Coverage of a wide array of organizations, including for-profit public (Fortune 100) companies, private firms (including startups), as well as nonprofit organizations. All of them need a good strategy!
■ Global perspective, with a focus on competing around the world, featuring many leading companies from Asia, Europe, and Latin America, as well as North America. I was fortunate to study, live, and work across the globe, and I attempt to bring this cosmopolitan perspective to bear in this text.
■ Direct personal applications of strategy concepts to careers and lives to help internalize the content (including the popular myStrategy modules at the end of each chapter).
■ Industry-leading digital delivery option (Create), adaptive learning system (SmartBook), and online assignment and assessment system (Connect).
■ Standalone module on How to Conduct a Case Analysis.
■ High-quality Cases, well integrated with text chapters and standardized, high-quality and detailed teaching notes; there are three types of cases that come with this text:
■ 12 ChapterCases begin and end each chapter, framing the chapter topic and content.
■ 12 MiniCases in Part 4 of the book, with one MiniCase tailored specifically to each chapter with accompanying discussion questions. All of the cases are based on original research, provide dynamic opportunities for students to apply strategy concepts by assigning them in conjunction with specific chapters, and can be used in a variety of ways (as individual assignments, group work, and in class).
■ 22 full-length Cases, authored or co-authored by Frank T. Rothaermel specifically to accompany this text; 12 of these cases are included complimentary in 5e Connect.
I have taken great pride in authoring all the case materials that accompany this text. This additional touch is a differentiating feature from other offerings on the market and allows for strict quality control and seamless integration with chapter content. All case materials come with sets of questions to stimulate class discussion and provide guidance for written assignments. High-quality case teaching notes that more fully integrate content and cases are available to instructors in the Connect Library.
In addition to these in-text cases, McGraw-Hill’s custom-publishing Create program offers all of the cases and teaching notes accompanying the current as well as prior editions (www.mcgrawhillcreate.com/rothaermel).
What’s New in the Fifth Edition?
I have revised and updated the new edition in the following ways, many of which were inspired by conversations and feedback from the many users and reviewers of the prior editions.
https://bookshelf.vitalsource.com/reader/books/9781260590968
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 658. 4012 ROT s | PSB lt.1 - B. Wajib | 1 |
| Penerbit | New York Mc Graw Hill., 2021 |
|---|---|
| Edisi | 5 |
| Subjek | Strategic management |
| ISBN/ISSN | 9781260571233 |
| Klasifikasi | 658. 4012 |
| Deskripsi Fisik | xii, 531 p. : ill. ; 28 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |
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