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Research methods for business : askill building approach
Previous editions of this book have been used in various research methods courses with great success. For many years the book has helped thousands of my own students (undergraduate students, graduate students and executive students), as well as many more around the world, to carry out their research projects. The great strength of Research Methods for Business is that students find it clear, informal, easy to use and unintimidating. I have tried to maintain these strengths in this eighth edition.
CHANGES IN THE EIGHTH EDITION
The eighth edition of Research Methods for Business has been thoroughly revised.
Two new chapters (on Defining the Management Problem and on Drawing Conclusions) are included in this new edition of the book. Changes have been made in every chapter of the book.
Chapter 2 (The scientific approach and alternative approaches to investigation), Chapter 4 (Defining the Research Problem), as well as the chapters on Interviews, Measurement of Variables and Sampling have been substantially modified and updated in this edition.
Examples, exercises and other pedagogical features have been revised and updated in all the chapters.
The structure of the book has not changed, but the storyline has been further improved. As in previous editions, the accessible and informal style of presenting information has been maintained and the focus on practical skill building preserved.
Chapter 2 introduces and discusses alternative approaches to research. New in this chapter is a detailed discussion of a pragmatic approach to research. Subsequent chapters follow up on this by reviewing a range of topics (such as the definition of the management problem and the research problem) from a pragmatic perspective. The discussion of various approaches to research allows the readers to recognize and develop their personal ideas on research and how it should be done, to determine which kinds of research questions are important to them and what methods for collecting and analysing data will give them the best answers to their research questions.
As in previous editions, the book provides numerous examples to illustrate the concepts and points presented. Readers will also note a variety of examples from different areas of the world as well as different areas of business – human resources management, strategic management, operations management, management control, marketing, finance, accounting and information management.
Most chapters in the book include managerial implications of the contents discussed, emphasizing the need for managers to understand research. The ethical considerations involved in conducting research are also clearly brought out. The dynamics of cross-cultural research in terms of instrument development, surveys and sampling are discussed, which, in the context of today’s global economy, will be useful to students.
We expect that students and instructors alike will enjoy this edition. Students should become effective researchers, helped by the requisite knowledge and skills acquired through this book. Finally, it is hoped that students will find research interesting, unintimidating and of practical use.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 650. 072 SEK r | PSB lt.1 - B. Wajib | 1 |
| Penerbit | Hoboken John Wiley & Sons., 2019 |
|---|---|
| Edisi | 8 |
| Subjek | Business - research methods |
| ISBN/ISSN | 9781119561248 |
| Klasifikasi | 650. 072 |
| Deskripsi Fisik | xxv, 432 p. : ill. ; 26 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |
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