Text
Pengaruh Halal Labelling terhadap Purchase Intention pada Makanan Luar Rumah di Indonesia
The development of the halal industry in Indonesia in 2022, especially halal food, has made business actors more active in campaigning for halal food, especially on halal labeling. The government is also doing the same thing to increase public knowledge and awareness regarding halal products. Starting from the many types of food sold in Indonesia, from food such as warteg, Padang restaurants, local food chains, international food chains, Korean/Japanese/Chinese food, Indian food, to other types of food, people have more choices in ordering food products. However, problems arise when the majority of Indonesia's population, who are Muslim, of course, want to consume halal food in accordance with the Shari'a they adhere to. The emergence of the label "No Pork No Lard" then became a controversy among the public regarding the concept of food which is considered different from food that already has a halal logo.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 13868 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia., 2022 |
|---|---|
| Edisi | - |
| Subjek | Halal food Halal labelling No Pork No Lard |
| ISBN/ISSN | - |
| Klasifikasi | NONE |
| Deskripsi Fisik | xiv, 123 p. ; diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |