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Analisis Kesediaan Menggunakan Kendaraan Otomatis di Indonesia

Currently, many countries are competing to innovate on their product, especially for automotive products, one of the examples is automatic vehicles. America and Japan have used this innovation for short and long distance mobilization. However, Indonesia has not yet used this automatic vehicle. This study aims to see at the relationship between driving behavior variables, perceived knowledge of non-automatic vehicles, perceived knowledge of automatic vehicles, expected technology, habit of using technology, and concern for the environment with the public's interest in using automatic vehicles that seem new. By doing this research, the researcher hopes that in the future it will increase the automatic vehicle sales market in Indonesia. This study conducted a survey of 215 people using the SEM method and analyzed using SPSS v.26 and SmartPLS 3.2.9. Overall, 56.9% said they were willing to use an automatic car. The results of the study show that the influencing variables include perceived knowledge about automatic vehicles, expected technology, and one's concern for the environment which have a significant effect on one's readiness to use an automated vehicle.

Ketersediaan

Call NumberLocationAvailable
13893PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia.,
Edisi -
Subjek Automotive
Product Innovation
Local preference
Autonomous vehicle
Environment awareness
Expected technology
ISBN/ISSN -
Klasifikasi NONE
Deskripsi Fisik xiii, 116 p. ; diagr. ; 30 cm
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
Lampiran Berkas Tidak Ada Data