Pengaruh COVID-19 Terhadap Sikap dan Niat Perjalanan Wisatawan: Studi Kasus Wisata Camping/glamping di Indonesia pada Masa Pandemi

Deskripsi

This study aims to determine the effect of the three Theory of Planned Behavior structures including attitude, subjective norms, and perceived behavior as well as Perception of COVID-19 Risk and Risk Aversion Attitudes in travel decisions for camping/glamping tourists in Indonesia. The data used in this study amounted to 258 respondents who are Indonesian residents who are at least 17 years old and have taken camping/glamping tours during the pandemic. This study uses Structural Equation Modeling (SEM) in processing data. The results of this study indicate that there is a positive relationship between the three TPB constructs and a significant negative relationship with the Risk Aversion Attitude variable influencing the intention to go camping/glamping. However, Perception of COVID-19 Risk has not been shown to have a significant effect on both the intention to travel and the nature of camping/glamping tours and Risk Aversion Attitude has not been proven to have a significant effect on the nature of camping/glamping tours. This indicates that there are different views on risk, in this case health risks.