Text
Marketing strategy : a decision - focused approach
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new editio
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 658 802 WAL m | PSB lt.1 - B. Wajib | 3 |
| Penerbit | New York: Mc Graw Hill 2014 |
|---|---|
| Edisi | 8 |
| Subjek | - |
| ISBN/ISSN | 9781259010903 |
| Klasifikasi | 658 802 |
| Deskripsi Fisik | xvi, 368 p. : ill. ; 25,5 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |