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Exploring strategy 12th ed
Understand basics and develop expertise to think and behave like a manager
Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide.
From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they prosper, grow, innovate and change.
Text and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanken, Glastonbury and the Indian Premier League.
This edition includes a Companion Website.
New to this edition:
The 12th Edition of Exploring Strategy has been comprehensively updated to help you:
Understand clearly the key concepts and tools of strategic management
Explore hot topics, including business models, corporate governance, innovation and entrepreneurship
Learn from case studies on world-famous organisations such as ITV, IKEA, Uber, Airbnb, Alibaba, and the Chinese movie business.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 658. 403 EXP | PSB lt.1 - B. Wajib | 2 |
| Penerbit | New York: Pearson Education 2020 |
|---|---|
| Edisi | 12 |
| Subjek | Strategic planning |
| ISBN/ISSN | 9781292282510 |
| Klasifikasi | 658. 403 |
| Deskripsi Fisik | xxvii, 566 p. : ill. ; 27 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |