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Utilitarian Value and Hedonic Value Analysis in Online Review and Its Influence on Impulse Buying: the role of browsing and impulsiveness (case study: beauty products on instagram)

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Ketersediaan

Call NumberLocationAvailable
12476PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia.,
Edisi -
Subjek Impulse buying
Online review
Utilitarian Value
Social Media Influence
Hedonic Value
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xv, 269 p. ; diagr. ; 30 cm
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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