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Utilitarian Value and Hedonic Value Analysis in Online Review and Its Influence on Impulse Buying: the role of browsing and impulsiveness (case study: beauty products on instagram)
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Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 12476 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia 2020 |
|---|---|
| Edisi | - |
| Subjek | Impulse buying Online review Utilitarian Value Social Media Influence Hedonic Value |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xv, 269 p. ; diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |