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Image of Entrepreneurship 11th ed

Text

Entrepreneurship 11th ed

Hisrich, Robert D. - ; Peters, Michael P. - ; Shepherd, Dean A. - ;

Entrepreneurship, 11th edition, is a textbook that encourages students and readers to follow a logical manner on the process of formulating, planning, and implementing a new venture. It draws examples from real-life entrepreneurs and successful ventures. Its lucid language, excellent pedagogical features along with mention of important web sites assist readers to reinforce key topics and get started. Comprehensive book-end cases give in-depth insights and address the dynamics of today's’ entrepreneurial challenges. While striking a fine balance between theory and practice, the text attributes special focus on the Indian context to improve the comprehension of concepts for the Indian audience.Chapter on Indian start-up ecosystem five new india-based book-end case studies four new opening cases on Indian entrepreneurs list of important web sites and numerous boxed summaries of news articles
. Entrepreneurship, 11th edition, is a textbook that encourages students and readers to follow a logical manner on the process of formulating, planning, and implementing a new venture. It draws examples from real-life entrepreneurs and successful ventures. Its lucid language, excellent pedagogical features along with mention of important web sites assist readers to reinforce key topics and get started. Comprehensive book-end cases give in-depth insights and address the dynamics of today's’ entrepreneurial challenges. While striking a fine balance between theory and practice, the text attributes special focus on the Indian context to improve the comprehension of concepts for the Indian audience.Chapter on Indian start-up ecosystem five new india-based book-end case studies four new opening cases on Indian entrepreneurs list of important web sites and numerous boxed summaries of news articles


Ketersediaan

Call NumberLocationAvailable
658.42 HIS ePSB lt.1 - B. Wajib9
PenerbitNew York: McGraw Hill Education 2020
Edisi11th ed
SubjekMarketing
Organizations
Entrepreneurship
Business enterprises
Venture capital
ISBN/ISSN9781260565621
KlasifikasiNONE
Deskripsi Fisikxxiii, 581 p. : ill. ; 26 cm.
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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