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Entrepreneurship 11th ed
Entrepreneurship, 11th edition, is a textbook that encourages students and readers to follow a logical manner on the process of formulating, planning, and implementing a new venture. It draws examples from real-life entrepreneurs and successful ventures. Its lucid language, excellent pedagogical features along with mention of important web sites assist readers to reinforce key topics and get started. Comprehensive book-end cases give in-depth insights and address the dynamics of today's’ entrepreneurial challenges. While striking a fine balance between theory and practice, the text attributes special focus on the Indian context to improve the comprehension of concepts for the Indian audience.Chapter on Indian start-up ecosystem five new india-based book-end case studies four new opening cases on Indian entrepreneurs list of important web sites and numerous boxed summaries of news articles
. Entrepreneurship, 11th edition, is a textbook that encourages students and readers to follow a logical manner on the process of formulating, planning, and implementing a new venture. It draws examples from real-life entrepreneurs and successful ventures. Its lucid language, excellent pedagogical features along with mention of important web sites assist readers to reinforce key topics and get started. Comprehensive book-end cases give in-depth insights and address the dynamics of today's’ entrepreneurial challenges. While striking a fine balance between theory and practice, the text attributes special focus on the Indian context to improve the comprehension of concepts for the Indian audience.Chapter on Indian start-up ecosystem five new india-based book-end case studies four new opening cases on Indian entrepreneurs list of important web sites and numerous boxed summaries of news articles
Call Number | Location | Available |
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658.42 HIS e | PSB lt.1 - B. Wajib | 9 |
Penerbit | New York McGraw Hill Education., 2020 |
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Edisi | 11th ed |
Subjek | Marketing Organizations Entrepreneurship Business enterprises Venture capital |
ISBN/ISSN | 9781260565621 |
Klasifikasi | NONE |
Deskripsi Fisik | xxiii, 581 p. : ill. ; 26 cm. |
Info Detail Spesifik | - |
Other Version/Related | Tidak tersedia versi lain |
Lampiran Berkas | Tidak Ada Data |