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Analisis Faktor-Faktor yang Mempengaruhi Konsumsi Kosmetik Halal: Studi Kasus Masyarakat Muslim Milenial Indonesia
This study aims to determine the use of planned behavior theory in measuring the intention of individuals to buy halal cosmetic products by adding habit variables that exist in the theory of interpersonal behavior. This study uses a causal approach and LISREL 8.8 software and IBM SPSS Statistics 26 edition for the data process. The samples used are 264 individuals who are millennial generation and use halal cosmetics in their daily activities. This study found that the theory of planned behavior can affect the intention of individuals in buying halal cosmetic products and theory of interpersonal behavior can influence consumer buying behavior towards halal cosmetic products. Meanwhile, the variable of religioisity was not able to influence the attitudes of individuals.Ada Tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 12546 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Ilmu Ekonomi Islam Fakultas Ekonomi dan Bisnis Universitas Indonesia 2021 |
|---|---|
| Edisi | - |
| Subjek | Theory of Planned Behavior Millennial Halal cosmetics |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xiii, 139 p. ; diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |