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Marketing : real people, real choices 9th ed

Real people making real choices

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows readers how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps readers actively learn and retain chapter content, so they know what’s happening in the world of marketing today.

Also available with MyLab Marketing

MyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Ketersediaan

Call NumberLocationAvailable
658.8 SOL mPSB lt.1 - B. Wajib7
Penerbit Harlow Pearson Education.,
Edisi 9th ed
Subjek Marketing
Marketing research
Marketing services
ISBN/ISSN 9781292221083
Klasifikasi NONE
Deskripsi Fisik 594 p. : ill. ; 28 cm.
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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