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Analisis Pengaruh Online Convenience Terhadap Customer Satisfaction Dan Electronic Word of Mouth: Studi Kasus Pada Sociolla

his study aims to explore which variabel of online convenience perception predicts satisfaction, behavioral intention, and electronic word-of-mouth (e-WOM). The sample used in this study is the population of Indonesia in the age range 19 - 39 years who dominates online shopping activities. Using purposive sampling method, a data of 404 respondents is analyzed with Partial Least Sqyares - Structural Equation Modelling (PLS-SEM). The result shows that possesion convenience is the most prominent factor of online convenience perception. Moreover, satisfaction significantly enhances behavioral intention of future repurchase. A satisfied online consumer also encouraged to participate in electronic word-of-mouth (e-WOM).Ada Tabel

Ketersediaan

Call NumberLocationAvailable
12551PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia.,
Edisi -
Subjek of
mouth
Behavioral intention
Satisfaction
Online Convenience
Electronic Word
Online retail
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xiii, 159 p. ; diagr. ; 30 cm
Info Detail Spesifik -
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