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Tesis

Adoption of E-commerce: Online Sales by SMEs in Indonesia During Covid-19 Pandemic

SMEs have a critical role as a backbone of the Indonesian economy. where SMEs business player. In 2019, the world was hit by the Covid-19 Indonesia in early 2020. Indonesia has implemented large-scale restrictions (PSBB) to minimize outdoor activities (PP No. 21,2020). This outbreak has had a significant impact on economies worldwide, including Indonesia. Technology has significantly developed, and e-commerce in Indonesia has increased during the pandemic. To survive, SMEs need to adopt e-commerce during the COVID-19 pandemic. This study aims to analyze factors that influence e-commerce adoption and the impact of e-commerce adoption on SMEs sales. The path analysis method was used in this research determine the direct and indirect impacts of education, years of operation, PSBB, e-commerce adoption and income. Path analysis was chosen because the equations in this study have complex cause-and-effect relationships. Some variables have a dual role, namely being the independent variable in one equation and being the dependent variable in another equation. The data used is cross-section data covering 34 provinces in Indonesia from 2019 to 2021 from BPS publications. Data processing using Stata 17. The results show that years of operation and social resistance positively impact e-commerce adoption but not education. Furthermore, e-commerce adoption shows that it does not influence SMEs sales.

Ketersediaan

Call NumberLocationAvailable
T 596/23PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Pascasarjana Ilmu Ekonomi Fakultas Ekonomi Dan Bisnis Universitas Indonesia.,
Edisi -
Subjek SMES
Path analysis
E-commerce adoption
ISBN/ISSN -
Klasifikasi NONE
Deskripsi Fisik ix, 35 p. ; 30 cm
Info Detail Spesifik Tesis
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