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Pengaruh Risiko COVID-19 & Manfaat Untact Tourism terhadap Intensi Perilaku Untact Tourism Selama Periode ?New Normal?
The COVID-19 pandemic has caused a devastating impact on the tourism sector in Indonesia. Problem intensifies by an emerging dilemma in the consumer's side between their risk of contracting the disease and their desire to travel. Untact tourism becomes an alternative solution to alleviate these problems. This study examines the relationship between the effect on risk perception of COVID-19 and untact tourism, both directly and through the mediation of the theory of planned behavior framework (TPB). This study also complements the previous research model by adding new variables of untact tourism benefit perception. The research was conducted using a purposive sampling method with 501 respondents that has not participated in untact tourism before and was analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The results showed that direct effects between perceived risk and perceived benefit towards behavioral intention are not significant, yet TPB variables show significant mediating effects.Ada Tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 12563 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia 2021 |
|---|---|
| Edisi | - |
| Subjek | Behavioral intention Perceived risk Untact Tourism Perceived Benefit |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xvi, 142 p. ; diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |