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Analisis Pengaruh Subjective Norms dan Online Shopping Anxiety terhadap Penerimaan Belanja Online di E-Commerce oleh Konsumen Muslim di Indonesia dengan Peran Moderasi Religious Commitment

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Indonesia is a country with the largest Muslim population in the world. The development of e-commerce use in Indonesia continues to increase, especially in clothing products. This is none other than the result of an increase in acceptance of e-commerce technology for shopping. In Indonesia, the growth rate of consumption of clothing products in e-commerce is not as big as other Southeast Asian countries, so it is necessary to consider what factors affect the intention of purchasing clothing products by e-commerce, especially for Muslim consumers. Islamic teachings affect every aspect of a Muslim's life, including shopping. Therefore, this study also wants to see whether there is a role in the level of one's religious commitment in influencing the intention to buy clothing products in e-commerce. This research was obtained by distributing questionnaires to Muslim consumers who have bought clothing products in e-commerce in the last 6 (six) months. The data were processed using the Structural Equation Modeling (SEM) method. The result of this research is, by using the technology acceptance model (TAM) a model that is often used to explain the acceptance of a technology, it can also explain technology acceptance in the context of this research, namely e-commerce technology to shop clothing for Muslim consumers.Ada Tabel

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Ketersediaan

Call Number	Location	Available
12571	PSB lt.2 - Karya Akhir	1

Penerbit	Depok: Program Studi Bisnis Islam Fakultas Ekonomi dan Bisnis Universitas Indonesia 2021
Edisi	-
Subjek	Consumer behavior Commerce E Technology acceptance model Online shopping
ISBN/ISSN	-
Klasifikasi	-
Deskripsi Fisik	xv, 170 p. ; diagr. ; 30 cm
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data