Tesis
Orientasi Kewirausahaan dan Pengaruh Penggunaan Big Data terhadap Kinerja Organisasi dalam Usaha Kecil dan Menengah (UKM) dengan mediasi Strategi Diferensiasi dan Kinerja Inovasi
In Indonesia, SMEs play a big role on becoming one of the pillars by contributing to GDP and become the foundations for the economic growth. Especially in fashion industry, which is the second largest SMEs industry in Indonesia. While within a small scale of business, SMEs heavily influenced by the entrepreneur itself. With the accelerated growth of technology and the growth of e-commerce, it is an opportunity for business to utilize the big data that easily mined online, by using the support from e-commerce where already equipped with the big cloud system that help the entrepreneur to utilize and gather large scale of data from various sources. Moreover, it is important for SMEs to have unique value proposition and constantly innovate in order to gain sustainable competitive advantage in the red ocean market of fashion industry. Utilizing the big data to gain insights and having a high entrepreneurship orientation would become the upper hand for SME’s to focus on the right paths. Findings shows that differentiation strategy and innovation performance could mediates the relationship of entrepreneurship orientation and big data, individually or collectively. Except the fact that innovation performance alone could not mediate the relationship between entrepreneurship orientation to organizational performance. This research also give implication not only towards managerial but ethics and social following the Sustainable Development Goals number 8 and 12.
| Call Number | Location | Available |
|---|---|---|
| T 128/24 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Pascasarjana Ilmu Manajemen FEB UI 2024 |
|---|---|
| Edisi | - |
| Subjek | Organizational performance SMES Innovation performance Entrepreneurship Orientation Differentiation Strategy Big Data Usage |
| ISBN/ISSN | - |
| Klasifikasi | NONE |
| Deskripsi Fisik | xiii, 125 p. : il. ; 30 cm. |
| Info Detail Spesifik | Tesis |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |