Pengaruh Brand Identity, Country of Origin, Brand Awareness, Perceived Risk, dan...
John Christopher - , Nurdin Sobari (Pembimbing/Pro...
Magister Manajemen Fakultas Ekonomi dan ... (2024)
T 274/24
Tesis
PSB lt.2 - Karya Akhir

Tesis

Pengaruh Brand Identity, Country of Origin, Brand Awareness, Perceived Risk, dan Brand Image terhadap Purchase Intention Mobil Listrik di Indonesia

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Ketersediaan

Call NumberLocationAvailable
T 274/24PSB lt.2 - Karya Akhir1
PenerbitJakarta: Program Studi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia
Edisi-
SubjekConsumer behavior
Purchase intention
Sustainability
Electric Vehicles
Brand management
ISBN/ISSN-
KlasifikasiNONE
Deskripsi Fisikxii, 129 p. : il. ; 30 cm.
Info Detail SpesifikTesis
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data