UNIVERSITAS INDONESIA
PENGARUH BRAND IDENTITY,
COUNTRY OF ORIGIN, BRAND
AWARENESS, PERCEIVED RISK,
DAN BRAND IMAGE TERHADAP
PURCHASE INTENTION...
TESIS
FAKULTAS EKONOMI DAN BISNIS
2024

Tesis

Pengaruh Brand Identity, Country of Origin, Brand Awareness, Perceived Risk, dan Brand Image terhadap Purchase Intention Mobil Listrik di Indonesia

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Ketersediaan

Call NumberLocationAvailable
T 274/24PSB lt.2 - Karya Akhir1
PenerbitJakarta: Program Studi Magister Manajemen Fakultas Ekonomi Dan Bisnis Universitas Indonesia
Edisi-
SubjekConsumer behavior
Purchase intention
Sustainability
Electric Vehicles
Brand management
ISBN/ISSN-
KlasifikasiNONE
Deskripsi Fisikxii, 129 p. : il. ; 30 cm.
Info Detail SpesifikTesis
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data