Image of Pengaruh Brand Identity, Country of Origin, Brand Awareness, Perceived Risk, dan Brand Image terhadap Purchase Intention Mobil Listrik di Indonesia

Tesis

Pengaruh Brand Identity, Country of Origin, Brand Awareness, Perceived Risk, dan Brand Image terhadap Purchase Intention Mobil Listrik di Indonesia

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Ketersediaan

Call NumberLocationAvailable
T 274/24PSB lt.2 - Karya Akhir1
Penerbit Jakarta Program Studi Magister Manajemen Fakultas Ekonomi Dan Bisnis Universitas Indonesia.,
Edisi -
Subjek Consumer behavior
Purchase intention
Sustainability
Electric Vehicles
Brand management
ISBN/ISSN -
Klasifikasi NONE
Deskripsi Fisik xii, 129 p. : il. ; 30 cm.
Info Detail Spesifik Tesis
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