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Analisis terhadap Faktor yang Mempengaruhi Intensi Pelanggan dalam Menggunakan Aplikasi Pesan-Antar Makanan secara Berulang selama Pandemi COVID-19 (Studi pada Aplikasi Kulina di Wilayah Jabodetabek).
This research is an adaptation of research previously carried out in China. This study aims to determine the effect of Confirmation, Effort Expectance, Performance Expectancy, Perceived Task-Technology Fit, Satisfaction, Social Influence and Trust toward Continuance Intention during COVID-19 pandemic period study on Kulina as a new food delivery app operated in Indonesia. Data was collected through a self-administered questionnaire to respondents who live in Jakarta, Bogor, Depok, Tangerang, and Bekasi who had used Kulina app for food delivery needs. Researcher used Structural Equation Modelling (SEM) to analyze the effect of the various variables toward Continuance Intention on Food Delivery Apps. The results of this study are Trust positively and significantly influence Satisfaction. The results of this study can be used as a reference for food delivery app companies in Indonesia to know what factors should be developed to increase Continuance Intention among users.Ada Tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 12635 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia 2021 |
|---|---|
| Edisi | - |
| Subjek | Continuance Intention Covid 19 Food Delivery App |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xiii, 140 p. ; diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |