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Pengaruh Label Halal Terhadap Intensi Pembelian Produk Makanan Impor Asal Korea: Studi Kasus Konsumen Muslim Generasi Millenial Indonesia
This study aims to determine the influence of halal label on the purchase intention of imported Korean food in the Muslim millennial generation in Indonesia. The sample used in this study were Muslims in the millennial generation aged 20-35 years who had bought imported Korean food in the past year, where the 370 respondents (eligible) are grouped into two groups of respondents based on the halal label that is shown (multigroup). This research uses the Structural Equation Modeling (SEM) method in processing the data. The results of this study indicate that the purchase of Korean food is mostly influenced by religious beliefs if mediated by trust to halal label and attitude to the brand. The halal label itself has a certain influence on the purchase intention, where trust in the halal label is influenced by the country of origin of the halal label issuer. It can be concluded that religious beliefs, trust to halal label, and attitude to the brand are the main factors in determining purchase intention of imported Korean food products in millennial generation Muslims.Ada Tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 12641 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Bisnis Islam Fakultas Ekonomi dan Bisnis Universitas Indonesia 2021 |
|---|---|
| Edisi | - |
| Subjek | Consumer ethnocentrism Korean Religious beliefs Halal Label Imported Food Attitude to Halal |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xv, 318 p. ; diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |