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Consumer behavior : buying, having, and being 14 th ed

Solomon, Michael R. - ; Russell, Cristel Antonia - ;

Consumer Behavior: Buying, Having, and Being covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

Ketersediaan

Call Number	Location	Available
658. 834 2 SOL c	PSB lt.1 - B. Wajib	0

Penerbit	Harlow: Pearson 2024
Edisi	-
Subjek	Consumer behavior
ISBN/ISSN	9781292452340
Klasifikasi	658. 834 2
Deskripsi Fisik	541 p, 28 cm
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data