Text
Consumer behavior : buying, having, and being 14 th ed
Consumer Behavior: Buying, Having, and Being covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.
Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 658. 834 2 SOL c | PSB lt.1 - B. Wajib | 1 |
| Penerbit | Harlow Pearson., 2024 |
|---|---|
| Edisi | - |
| Subjek | Consumer behavior |
| ISBN/ISSN | 9781292452340 |
| Klasifikasi | 658. 834 2 |
| Deskripsi Fisik | 541 p, 28 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |