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Marketing research : an applied orientation 7th ed
With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 658. 83 MAL m | PSB lt.1 - B. Wajib | 3 |
| 658. 83 MAL m | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | New York: Pearson 2020 |
|---|---|
| Edisi | - |
| Subjek | Marketing research |
| ISBN/ISSN | 9781292265636 |
| Klasifikasi | 658. 83 |
| Deskripsi Fisik | xxiv, 882 p, 27,5 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |