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Marketing for tourism and hospitality : collaboration, technology and experiences
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.
Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing.
This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 658. 8 MAR | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | London: Routledge 2019 |
|---|---|
| Edisi | - |
| Subjek | Marketing tourism Marketing hospitaly |
| ISBN/ISSN | 9781138121294 |
| Klasifikasi | 658. 8 |
| Deskripsi Fisik | xxvi, 594 p, 24,5 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |