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Sending Out an SMS : Automatic Enrollment Experiments for Overdraft Alerts
At-scale field experiments at major U.K. banks show that automatic enrollment into “just-in-time” text alerts reduces unarranged overdraft and unpaid item charges 17% to 19% and arranged overdraft charges 4% to 8%, implying annual market-wide savings of £170 million to £240 million. Incremental benefits from “early-warning” alerts are statistically insignificant, although economically significant effects are not ruled out. Prior to the experiments, over half of overdrafts could have been avoided by using lower-cost liquidity available in savings and credit card accounts. Alerts help consumers achieve less than half of these potential savings.
Call Number | Location | Available |
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PSB lt.2 - Karya Akhir (Koleksi Majalah) | 1 |
Penerbit | USA The American Finance Association., 2025 |
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Edisi | Volume 80, Issue 1, February 2025, Pages 467-514 |
Subjek | Interest rates Automatic Enrollment Early-warning lower-cost liquidity |
ISBN/ISSN | 1540-6261 |
Klasifikasi | NONE |
Deskripsi Fisik | ill, chart, table, grafik, 649 hal, 20 cm |
Info Detail Spesifik | The Journal of Finance |
Other Version/Related | Tidak tersedia versi lain |
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