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Sending Out an SMS : Automatic Enrollment Experiments for Overdraft Alerts

Michael D. Grubb - ; Darragh Kelly - ; Jeroen Nieboer - ; Matthew Osborne - ; Jonathan Shaw - ;

At-scale field experiments at major U.K. banks show that automatic enrollment into “just-in-time” text alerts reduces unarranged overdraft and unpaid item charges 17% to 19% and arranged overdraft charges 4% to 8%, implying annual market-wide savings of £170 million to £240 million. Incremental benefits from “early-warning” alerts are statistically insignificant, although economically significant effects are not ruled out. Prior to the experiments, over half of overdrafts could have been avoided by using lower-cost liquidity available in savings and credit card accounts. Alerts help consumers achieve less than half of these potential savings.


Ketersediaan

Call NumberLocationAvailable
PSB lt.2 - Karya Akhir (Koleksi Majalah)1
PenerbitUSA: The American Finance Association 2025
EdisiVolume 80, Issue 1, February 2025, Pages 467-514
SubjekInterest rates
Automatic Enrollment
Early-warning
lower-cost liquidity
ISBN/ISSN1540-6261
KlasifikasiNONE
Deskripsi Fisikill, chart, table, grafik, 649 hal, 20 cm
Info Detail SpesifikThe Journal of Finance
Other Version/RelatedTidak tersedia versi lain
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  • Sending Out an SMS: Automatic Enrollment Experiments for Overdraft Alerts

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