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Analisis Faktor-Faktor yang Mempengaruhi Intensi Wisatawan Muslim Indonesia dalam Mengunjungi Negara Jepang
This study use Theory of Planned Behavior (TPB) as the basic theory of research with the aims to analyzing the factors that influence the intention of Indonesian Muslim tourists to visit Japan by identifying the influence of religiosity, perceived Islamic value, perceived halal risk and attitude toward non-Islamic countries on the intention to visit non-Islamic countries. The respondents of this study were 219 Indonesian citizens (WNI) who were Muslim, the data has processed using Structural Equation Model (SEM) method with SPSS22 and LISREL 8.8 software. The results showed that religiosity significantly affected the perceived Islamic value, perceived halal risk and attitude. Perceived Islamic value significantly affects attitude. However, perceived halal risk has no effect on attitudes toward non-Islamic countries. Interestingly, the results of this study indicate that a Muslim's intention to visit Japan is indirectly influenced by attitude.Ada Tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 12659 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Bisnis Islam Fakultas Ekonomi dan Bisnis Universitas Indonesia 2021 |
|---|---|
| Edisi | - |
| Subjek | Muslim Theory of Planned Behavior Religiosity Travellers Perceived Islamic Value Perceived Halal Risk Attitude Toward Non Islamic Country |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xvii, 142 p. ; diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |