Analisis Faktor-Faktor yang Mempengaruhi Intensi Wisatawan Muslim Indonesia dalam Mengunjungi Negara Jepang

Deskripsi

This study use Theory of Planned Behavior (TPB) as the basic theory of research with the aims to analyzing the factors that influence the intention of Indonesian Muslim tourists to visit Japan by identifying the influence of religiosity, perceived Islamic value, perceived halal risk and attitude toward non-Islamic countries on the intention to visit non-Islamic countries. The respondents of this study were 219 Indonesian citizens (WNI) who were Muslim, the data has processed using Structural Equation Model (SEM) method with SPSS22 and LISREL 8.8 software. The results showed that religiosity significantly affected the perceived Islamic value, perceived halal risk and attitude. Perceived Islamic value significantly affects attitude. However, perceived halal risk has no effect on attitudes toward non-Islamic countries. Interestingly, the results of this study indicate that a Muslim's intention to visit Japan is indirectly influenced by attitude.Ada Tabel