Pengaruh Brand Love, Brand Sacredness, dan Brand Fidelity terhadap Word of Mouth. Studi Kasus: Pepsodent Siwak

Deskripsi

The purpose of this research is to see the influence of brand love, brand sacredness, brand fidelity toward word of mouth Pepsodent Siwak, by adopting previous research models that explore the long-term role from brand love, brand sacredness, brand fidelity toward word of mouth Pepsodent Siwak. Data collection applied judgmental sampling method with 339 individual respondents from all over Indonesia which were then analyzed using Partial Least Squares - Structural Equation Model (PLS-SEM). The results of the study on 339 respondents showed that brand love, brand sacredness, and brand fidelity positively and significantly influence word of mouth Pepsodent Siwak.Ada Tabel