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Price Setting Behaviour In An Online Market

Dian Rahmawati - ; Aryo Sasongko - ; Fiskara Indawan - ;

We study price-setting behavior in the Indonesian online market before and during the COVID-19 pandemic. We surveyed 297 online and offline markets dominated by Micro and Small Enterprises (MSEs). The results show that the online market’s price-setting behaviors apply state-dependent pricing rules and price discrimination, evaluate prices more than once a year based on current information, and immediately respond to a shock. The main factor for price changes is input cost change. Meanwhile, price rigidities are influenced by implicit contracts. The probit model shows online markets face the high-competitive market, not applying a rule of thumb pricing, and frequently changing prices regarding shock.


Ketersediaan

Call NumberLocationAvailable
PSB lt.2 - Karya Akhir (Majalah)1
PenerbitJakarta: Bank Indonesia 2023
EdisiVolume 26, Number 2, 2023
SubjekOnline market
Price setting
ISBN/ISSN2460-9196
KlasifikasiNONE
Deskripsi Fisik340 p.
Info Detail SpesifikBulletin Of Monetary Economics And Banking
Other Version/RelatedTidak tersedia versi lain
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  • Price Setting Behaviour In An Online Market

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