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Price Setting Behaviour In An Online Market

We study price-setting behavior in the Indonesian online market before and during the COVID-19 pandemic. We surveyed 297 online and offline markets dominated by Micro and Small Enterprises (MSEs). The results show that the online market’s price-setting behaviors apply state-dependent pricing rules and price discrimination, evaluate prices more than once a year based on current information, and immediately respond to a shock. The main factor for price changes is input cost change. Meanwhile, price rigidities are influenced by implicit contracts. The probit model shows online markets face the high-competitive market, not applying a rule of thumb pricing, and frequently changing prices regarding shock.

Ketersediaan
Call NumberLocationAvailable
PSB lt.2 - Karya Akhir (Majalah)1
Informasi Detail
Judul Seri
Bulletin Of Monetary Economics And Banking
No. Panggil
-
Penerbit
Jakarta : Bank Indonesia.,
Deskripsi Fisik
340 p.
Bahasa
English
ISBN/ISSN
2460-9196
Klasifikasi
NONE
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
Volume 26, Number 2, 2023
Subjek
Online market
Price setting
Info Detail Spesifik
Bulletin Of Monetary Economics And Banking
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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