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How to Win Consumer Mindset: Expexting Trends on Tourism Promotion
Pandemic put a high pressure on tourism marketers to win their consumer mindset. Tourism 4.0 recognized as form of adaptation for tourism industry could follow disruption of industrial and technological developments and could be powerful tool to further tourism promotion. This article aims to analyze consumer expectations (through their mindset) in promotion trends. This article is written in the contextof pandemic, concerning behaviour of tourists during restrictions. This study expected to provide practical benefits to marketing analysts in the tourism sector, as well as other stakeholders. Result shows that consumer capabilities in accessing digital-based technology should be followed by similar level of abilities executed by tourism marketers. Shift of daily routines including studying, working, shopping, to recreation receive intervention from use of advanced digital technology. Some conventional promotional practices such as affiliate partnership, loyalty programs, and geofencing promotions could be still relevant. However, ability of tourism marketers to adopt new technologies such as virtual reality, augmented reality, and mixed reality, to omnichannel-based promortions will place them as game winners. Sustainable aspect of tourism environment, the importance of endorser or influencer, travel experience, and further direct implications are also discussed.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.2 - Karya Akhir (Majalah) | 1 |
| Penerbit | Jakarta: The Ary Suta Center 2021 |
|---|---|
| Edisi | July 2021, volume 54 |
| Subjek | Tourism Promotion Mindset Trends |
| ISBN/ISSN | 1979-7001 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 220 p. |
| Info Detail Spesifik | The Ary Suta Center Series on Strategic Management |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |