Image of How to Win Consumer Mindset: Expexting Trends on Tourism Promotion

How to Win Consumer Mindset: Expexting Trends on Tourism Promotion

Pandemic put a high pressure on tourism marketers to win their consumer mindset. Tourism 4.0 recognized as form of adaptation for tourism industry could follow disruption of industrial and technological developments and could be powerful tool to further tourism promotion. This article aims to analyze consumer expectations (through their mindset) in promotion trends. This article is written in the contextof pandemic, concerning behaviour of tourists during restrictions. This study expected to provide practical benefits to marketing analysts in the tourism sector, as well as other stakeholders. Result shows that consumer capabilities in accessing digital-based technology should be followed by similar level of abilities executed by tourism marketers. Shift of daily routines including studying, working, shopping, to recreation receive intervention from use of advanced digital technology. Some conventional promotional practices such as affiliate partnership, loyalty programs, and geofencing promotions could be still relevant. However, ability of tourism marketers to adopt new technologies such as virtual reality, augmented reality, and mixed reality, to omnichannel-based promortions will place them as game winners. Sustainable aspect of tourism environment, the importance of endorser or influencer, travel experience, and further direct implications are also discussed.

Ketersediaan
Call NumberLocationAvailable
PSB lt.2 - Karya Akhir (Majalah)1
Informasi Detail
Judul Seri
The Ary Suta Center Series on Strategic Management
No. Panggil
-
Penerbit
Jakarta : The Ary Suta Center.,
Deskripsi Fisik
220 p.
Bahasa
English
ISBN/ISSN
1979-7001
Klasifikasi
NONE
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
July 2021, volume 54
Subjek
Tourism
Promotion
Mindset
Trends
Info Detail Spesifik
The Ary Suta Center Series on Strategic Management
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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