Text
How to Value A Company by Analyzing its Customers
Customer-based company valuation, or CBCV, is a method that uses customer metrics to assess a firm’s underlying value. The premise behind CBCV is simple. Most financial-valuation methods require quarterly financial projections, most notably of revenue. Recognizing that every dollar of revenue comes from a customer who makes a purchase, CBCV exploits basic accounting principles to make revenue projections from the bottom up instead of from the top down. This article details how managers and investors can utilize models of customer acquisition, attrition, and spending to gain new insights into the value of a firm.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.2 - Karya Akhir (Majalah) | 1 |
| Penerbit | United States: Harvard Business School Publishing 2020 |
|---|---|
| Edisi | January-February 2020 |
| Subjek | Consumers Commercial statistics Business valuation Financial disclosure Business revenue |
| ISBN/ISSN | 0017-8012 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 152 p. |
| Info Detail Spesifik | Harvard Business Review |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |