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Over Time, the Market Will Demand This Information
Vanguard, the mutual fund company known for its low-cost index funds, frequently shows up on lists of organizations with the most-loyal customers—and that’s no accident. During his tenure as CEO, from 1996 to 2008, Jack Brennan emphasized what he calls the virtuous circle of attracting loyal clients who stick around and create new ones through word of mouth. Now Vanguard’s chairman emeritus, he is a leading voice on corporate disclosure issues. Brennan spoke with HBR about why companies should want to tell investors more about their customers—and how soon they may be required to.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.2 - Karya Akhir (Majalah) | 1 |
| Penerbit | United States: Harvard Business Publishing 2020 |
|---|---|
| Edisi | January-February 2020 |
| Subjek | Disclosure Customer loyalty Value (Economics) |
| ISBN/ISSN | 0017-8012 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 152 p. |
| Info Detail Spesifik | Harvard Business Review |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |