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Elevate Employees, Don’t Eliminate Them

The last major global shock—the 2008 recession—led to what economists call a “jobless recovery” as companies found they could get by with fewer employees. But post-pandemic, the author writes, managers should focus on changing employees’ roles instead. He has five key pieces of advice: Enable employees to meaningfully connect with customers in the moments that count; help them make more such connections by shifting the boundaries of their work; find ways to allow customers to lend a hand; ensure that employees can see the impact of their work on the lives of their customers; and invest some of the new value created in increased compensation and improved scheduling—which will in turn create more value.

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