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What Evolution Can Teach Us About Innovation

Pisano, Gary P. - ; Afeyan, Noubar - ;

Many people believe that the process for achieving breakthrough innovations is chaotic, random, and unmanageable. But that view is flawed, the authors argue. Breakthroughs can be systematically generated using a process modeled on the principles that drive evolution in nature: variance generation, which creates a variety of life-forms; and selection pressure to select those that can best survive in a given environment. Flagship Pioneering, the venture-creation firm behind Moderna Therapeutics and one of the most widely used Covid-19 vaccines in the United States, uses such an approach. It has successfully launched more than 100 life-sciences businesses. Its process, called emergent discovery, is a rigorous set of activities including prospecting for ideas in novel spaces; developing speculative conjectures; and relentlessly questioning hypotheses.


Ketersediaan

Call NumberLocationAvailable
PSB lt.2 - Karya Akhir (Majalah)1
PenerbitUnited States: Harvard Business Publishing 2021
EdisiSeptember-October 2021
SubjekTechnological innovations
Diffusion of innovations
Analysis of variance
Life sciences research
Evolutionary theories
ISBN/ISSN0017-8012
KlasifikasiNONE
Deskripsi Fisik160 p.
Info Detail SpesifikHarvard Business Review
Other Version/RelatedTidak tersedia versi lain
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