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What Is the Purpose of Your Purpose?
"Despite its sudden elevation in corporate life," the authors write, "purpose remains a confusing topic." They argue that a primary cause of this confusion is that the word is used in three senses: Cause-based purposes (such as Patagonia’s “in business to save our home planet”) tend to receive the most attention. Competence-based purposes (such as Mercedes’s “First Move the World”) express a clear value proposition to customers and the employees responsible for delivering that value. Culture- based purposes (such as Zappos’s “To Live and Deliver WOW”) are effective at creating internal alignment and collaboration with key partners. The authors offer advice about identifying what sort of purpose will best suit your company without misrepresenting it.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.2 - Karya Akhir (Majalah) | 1 |
| Penerbit | United States: Harvard Business Publishing 2022 |
|---|---|
| Edisi | March-April 2022 |
| Subjek | Marketing Management Social responsibility of business Intention Corporate purposes |
| ISBN/ISSN | 0017-8012 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 160 p. |
| Info Detail Spesifik | Harvard Business Review |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |