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The Strategic Advantage of Incumbency
For most of the 20th century, size, longevity, and a large market share were seen as assets in business. Then they began to be viewed as vulnerabilities, putting many companies in a defensive stance. Successful incumbents, however, convert these traits into market power, lasting relationships, and deep insights and use them to create new opportunities and ward off upstarts. Three capabilities in particular give established firms an edge: the ability to manage complexity, the ability to focus on the long term, and the ability to leverage customers’ trust in new arenas. This article describes how companies like Hindustan Unilever Limited, Deere and Company, and A.P. Møller-Maersk have prevailed by exploiting their strengths in these areas
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.2 - Karya Akhir (Majalah) | 1 |
| Penerbit | United States: Harvard Business Publishing 2022 |
|---|---|
| Edisi | January-February 2022 |
| Subjek | Business enterprises Organizational commitment Complexity (Philosophy) Business planning Trust Disruptive innovations |
| ISBN/ISSN | 0017-8012 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 156 p. |
| Info Detail Spesifik | Harvard Business Review |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |