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The Strategic Advantage of Incumbency

For most of the 20th century, size, longevity, and a large market share were seen as assets in business. Then they began to be viewed as vulnerabilities, putting many companies in a defensive stance. Successful incumbents, however, convert these traits into market power, lasting relationships, and deep insights and use them to create new opportunities and ward off upstarts. Three capabilities in particular give established firms an edge: the ability to manage complexity, the ability to focus on the long term, and the ability to leverage customers’ trust in new arenas. This article describes how companies like Hindustan Unilever Limited, Deere and Company, and A.P. Møller-­Maersk have prevailed by exploiting their strengths in these areas

Ketersediaan
Call NumberLocationAvailable
PSB lt.2 - Karya Akhir (Majalah)1
Informasi Detail
Judul Seri
Harvard Business Review
No. Panggil
-
Penerbit
United States : Harvard Business Publishing.,
Deskripsi Fisik
156 p.
Bahasa
English
ISBN/ISSN
0017-8012
Klasifikasi
NONE
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
January-February 2022
Subjek
Business enterprises
Organizational commitment
Complexity (Philosophy)
Business planning
Trust
Disruptive innovations
Info Detail Spesifik
Harvard Business Review
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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